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The
Simple Green story began over twenty-five years ago,
long before "environmentally friendly" products were
mandated by law or considered the new trend. Bruce FaBrizio
and his father developed a safer alternative to the toxic cleaners
originally designed to remove tannic acid, a by-product of coffee
roasting, from roasting machinery. It took three years to perfect
the biodegradable, not-toxic, non-flammable, non-abrasive formula.
After its initial success, Bruce began selling Simple Green
to industrial customers in 55-gallon drums; which he delivered
in his van, for use as a cleaner on equipment and floors.
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In
1979, just as initial retail marketing efforts were beginning
to pay off, Bruce’s father died. Bruce managed to keep
the business alive and in 1981 gave his company the name it
continues to carry - Sunshine Makers, Inc. Simple Green was
then introduced nationally into several new markets including
hardware / Do It Yourself, consumer grocery & drug, GSA
(government) and industrial classes of trade. In the early 1990s,
Bruce introduced the Environmental Technology Division, in an
effort to define the cutting edge of today’s cleaning solutions
and high standards for environmental responsibility.
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Today, over
3 million dollars have been spent to prove the safety and efficacy
claims of Simple Green. Simple Green has its headquarters in
Huntington Harbour/California, with satellite offices all over
the world. Simple Green is manufactured in Garden Grove/California,
Lawrenceville/Georgia, Auckland/New Zealand and Zürich/Switzerland.
Simple Green has distribution centers in Honolulu/Hawaii, France
and Australia and sales offices in Chicago/Illinois and Philadelphia/Pennsylvania.
The Simple Green family of products has expanded continously
- today, the following products are available in Europe: Simple
Green Cleaner and Degreaser (All-Purpose Cleaner; green, with
fresh Sassafras scent), Crystal Simple Green (All-Purpose Cleaner;
colourless, unscented), Simple Green Lime Scale Remover, Simple
Green Antibacterial (household disinfectant cleaner), Simple
Green D (disinfectant cleaner for industrial users), Simple
Green Hand Cleaner Gel, Simple Green Scrubbing Pad, Simple Green
All-Purpose Towelettes.
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In
1989, Bruce FaBrizio and Simple Green founded the EGBAR
Foundation. EGBAR is an acronym for: Everything’s Gonna
Be All Right. The foundation is funded by a percentage of all
Simple Green net sales, which goes toward a national environmental
education curriculum that teaches children about the environment
and how to care for it. With the support of Simple Green, the
"Newspapers In Education program", as well as the
generous donations from people all over the world, the EGBAR
Foundation is making a difference by teaching everyone to "Think
Globally, Act Locally."
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